Brand Values... Getting there.

Brand Values


Friendly:
We will listen and understand. We are welcoming. We enjoy working with the community. We treat everyone one who comes into contact with us with respect.

Refreshing:
We want to make a change. We want to find a new way of doing things, that will benefit everyone. We look at things from a different perspective.

Honest:
We practice what we preach. We admit to our mistakes. We can be trusted to do what we say we will.

Encouraging:
We will help wherever it is needed. We believe our clients make us a success. We motivate and generate enthusiasm throughout the community.

Responsible:
We take responsibility for our actions. We do not pass the blame.

Aware:
We know what is going on around us. We take note of what is happening in the World. We believe that knowledge is key to our successes.


Thought I would drop trustworthy because I couldn't think of anything to say about it. Haha. I think honest covers it though. Feel free to edit. I know some of them are a bit cheesy or maybe just shit.

post by: Mike

What we need, the basics

suggest any other equipment! So far my list is

1 composter
1 wheelbarrow
2 spades
3 forks
3 trowels
1 hose (not sure if we have a watering main)
2 watering cans
1 rotavator (turning soil thingy)

still to look up stuff that helps support plants when they grow, think it is just sticks with string...

now this is just the basics to get the allotment started and of course we will then accept donations but i feel we kinda need to supply ourselves with the basics first.

natalie

Composting

I have found this for our compost, highly recommended and has good reviews, just £359 and will produce compost within 14 days. If we 'bought' this it would mean we wouldn't necessarily have to buy compost as it will take time to get people to apply and set up the allotment. I think we just need to put our logo on and make it like a recycle point...

http://www.harrodhorticultural.com/HarrodSite/product/Composting_Compost%20tumblers/GCO-185.htm

This is quite a good site and more maybe purchased... I realise that this is quite expensive but it will be a key element in the success of the veg.

natalie

Sorted!

well isn't that a handy little source of funding!

Just been thinking though about direct mail and welcome packs etc, would we have to think about the use of paper since we've to be sustainable? Maybe an online starter pack that you get the password for when you subscribe? or email direct mail?! not sure what do you think? or would the packs be ok?

also just a question about subscription forms... are we charging the same amount subscription no matter how long they spend in the garden and how much they want out of it? because if this isnt constant we would have to find out what they wanted out of it before getting bank details etc. perchaps a paypal account which could be paid into once they know the full cost? doubt people would be that happy just to put account details on a subscrition without knowing full charges? For customer security anyway what do you think would be best?



big up bros with hoes.
Jenny

Pay Day

Hey guys, I have identified a source for our grant

http://www.communityfoodandhealth.org.uk

If you visit the site you will see that we tick all their boxes when you go to the 'funding page' and scroll down to 'what we fund'.

this is a grant of £500-£3000 so now guys, lets decide on the grant we want! I'm thinking since we tick all their boxes, we may be entitled to the max grant of £3000 to spend on tools and equipment and sending out direct mail etc.

let me know your thoughts!

Post by: Natalie

Mission Statement

I made up a wee bit of a mission statement (cheesy at it sounds) when I was doing that web page, here it is if anyone wants to add anything to it or if I should take any bits away.



We are an organisation that provides sustainable local vegetable gardens for you and your neighbours to tend. Our aims are to help you and your family and friends stay healthy, by enjoying the best local veg, and to lower carbon footprint from imported vegetables.

We hope to keep being healthy social, or as an activity that everybody can enjoy, and bring good honest home-grown vegetables to your table, for free! All you have to do is tend your patch; we provide the land, tools and seeds you need. Healthy doesn't have to be pricey, so even if you are a skint student your local patch will provide you with the vegetables.


Urgh, cheesy.
:)


Post by: Corinne

Welcome Booklet

I'm definately getting carried away with all this lol....how about this as a welcome booklet when you subscribe?? Could always stick it in the powerpoint as an extra visual.

Post by: Corinne

Initial brand values.

Loving the direct mail and also "we all need to grow" is brilliant. That could be our tagline as well.

Here are the list of values that our company encapsulates

• Refreshing
• Aware
• Honest
• Trustworthy
• Encouraging
• Friendly
• Responsible

Just need to describe what all these mean now.

Feel free to add any that you think are missing, or change it if you want to.

post by: Mike

Subscription Form + Target Market

Here's the subscription form...I think I've probably missed out a ton of crucial information that needs to be on it so if there's anything else you guys think I should put on let me know!
Also done the target market but was running short of things for the wee mind map thing at the bottom :S again if there's anything you think I should put in let me know.


Post by: Corinne

Direct Mail

Wee idea for the envelope of the direct mail, ill try get these printed on an actual envelope but that might be a wee bit of a challenge.
I was thinking of "we all need to grow" on the front as a double meaning, we all need to grow (as in our own vegetables) and as in the actual seeds we'd send in the envelope :)

Post by: Corinne

Bee Organic

Just another website, it's a local one this time so it's really what's available in the area.
Gives an idea of where veg comes from too, so if we could supply some of the stuff they still get from abroad then we'd win! Shows what people would pay for the organic veg too.
https://bee-organic.co.uk/bo2/boxcontents.asp?b=boxes



(p.s. hope you've all had your pancakes!!!!)

Jenny

Another Website

oooh website and logo both look very professional! yay. just found this website... seems to have sort of similar headings, thought could use it for ideas of prices of supplies etc. Better check out the competition anyway it says it's the most popular allotment website in the uk!

http://www.allotment.org.uk/index.php

jenny

Website

We still wanting to include a website??
I just drew this up, I can't actually make websites....dreamweaver hates me.


Post by: Corinne

Logo

Hey guys, what do you think about this for our logo?
Be honest :)



Post by: Corinne

Just some links...

Hey folks,

Just thought I'd post up the links for the stuff I had with me on Wednesday.



http://club50.co.uk/veggardencalender.aspx
(I hope I don't end up on this website when I'm 50...) but its a good chart for the veg.




http://www.guardian.co.uk/business/2007/jan/19/ethicalbusiness.supermarkets
A little bit about carbon footprint.




http://property.timesonline.co.uk/tol/life_and_style/property/gardens/article3547012.ece
"A guide to growing your own vegetables"

Post by: Corinne

Just some of the good things.

Just found this page that details some of the advantages of growing your own vegetables. It seems relevant. It also gives some of the advantages of using your own compost on the soil, which we could do.

http://www.carboncounted.co.uk/CarbonFootprintInTheGarden.html

posted by: Mike

Company name

Trying to think of a name so we can get our logo and image set up SO... what do you guys have in mind and what do you think of 'Local Soil'

We were thinking of having a similar style of textured typeface as this ^ as this implies you will get your hands dirty.

any thoughts??

Post by: natalie and corinne

Area for allotment

This is the proposed site for our allotment, any other suggestions and comments??

Posted by: Natalie and Corinne

hey,
I subscribed to a website transmaterial.net...

this was the most recent post....

http://transmaterial.net/index.php/2009/02/16/power-plastic/

thought could somehow work it into the environment, just a though, could use light from union at night too since it's not just sunlight it needs!

A great source of info

I think this book will help aid our project!

Post by: Natalie

Garden Allotment Service

During our meeting today, dhtp8 has finally got a project direction!

We propose to provide a service enabling the community to grow their own produce by supplying them with the equipment needed, the area of land itself, knowledge and protection in order to achieve a lower carbon foot print with basic necessities.

Post by: Natalie