Wednesday 4 March 2009

Tagline:

“We all need to grow”


Mission Statement:

The mission of Urban Patch is to make a positive difference to the lives of students in the Dundee area by providing local vegetable gardens for them to tend. Urban Patch aims to provide a friendly and enthusiastic environment as well as the equipment needed for students who wish to learn more about the vegetables they eat and the effect that obtaining these vegetables can have on the environment.

By encouraging students to grow and eat their own vegetables Urban Patch hopes to generate a sense of pride and satisfaction amongst the student community whilst promoting good health and reducing the carbon footprint that buying vegetables can often create.


Elevator Pitch:

Urban Patch is a sustainable service that provides vegetable patches and the tools required for local students to grow their own organic vegetables.

Through fundraising and government funding we provide an affordable and environmentally friendly way for students to grow their own vegetables and learn more about the vegetables they eat. We address growing concerns over the current economic and environmental turmoil by reducing carbon footprints and production costs and only charge a small subscription fee for the use of all equipment and the right to have some of the vegetables that are grown.

Our team of young designers is devoted to creating a truly sustainable service that has great scope and room for expansion.




Have a look. They seem kind of similar, but I think they are sort of supposed to be like that.
Please edit because I’m really not sure if this is what is required, especially the elevator pitch.


post by: mike

1 comment:

  1. i'm still not sure how long an elevator pitch should be but it sounds really good. I'm not sure if we need all of it as it is in the mission statement, i felt the first paragraph captured it rather well.

    i'm also thinking that we should exaggerate that the students will be educated into growing and maintaining their veg, ie that they are the labour so as not to cause any confussion.

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